Source: Profile: Barack Obama
Like mentioned in my previous analysis of profile feature story, a profile story usually written after a certain event has happened. People would like to know the person responsible for that event. In this case, Mr. Barack Obama won his second election in 2012.
The headline of the article is simple, it is loud and clear to the audience.
Profile: Barack Obama
It simply is saying; here is information about Barack Obama. People would immediately understand what the content is going to be about.
There is only a dateline below the headline, without a byline. Again, this is a deliberate action from BBC.
The lead says in bold:
President Barack Obama has been re-elected for a second term as president of the United States, beating his rival, Republican Mitt Romney.
It starts the profile story with the reason the article itself is written. Obama has been re-elected, and the public wants to know him more.
The article is divided into three parts, which is convenient. This way, the readers will have an idea of the structure of the article, since each part has its own sub-titles.
On the right side of the article, there is bullets, containing Obama’s landmark events in his life. This is also a very nice touch to help the readers get the general idea of the person being talked about.